The toll free number 1-800-Get-Rich belongs to the ResortsCasino Hotel in Atlantic City. Perfect vanity number for acasino, right? Well apparently not. Their website shows theactual numbers, 1-800-438-7424 for the marketing departmentof Resorts Atlantic City. Those NUMBERS are nowhere near asmemorable as is the mnemonic device of letters representingthose numbers on the telephone keypad. It makes you wonder,did the casino have bad luck (no pun intended) or receivebad publicity for their 800-Get-Rich phone number?

Doing a Google search for 1-800-GET-RICH returns several spoofarticles using the toll free number to make light of get richquick schemes. Seems as well suited to a casino as to satire,since gambling represents the ultimate get rich quick scheme.

But on the web there's a another element to toll free numbersyou must consider. 800 numbers are used as domain names whichseem to stick in our memory as a web address just as well asa phone number. Resorts Atlantic City Hotel Casino should buythe domain name www.1800getrich.com from the current owner and assign their marketing department toll free 800 vanity number to the Casino instead.

The domain name www.1800GetRich.com is for sale as of this writing if you visit that web address. You can be certain that the current domainowner knows that the toll free vanity telephone number isowned by Resorts International Hotels www.resortsac.com whichmatches the domain www.1800getrich.com. It has to be enticingto think a large international hotel corporation may want his domain.

The casino owns the toll free number but isn't using themnemonic for the numbers (GET-RICH for 438-7424). Makes you wonder about the history of the domain name, since WHOIS records show it was reserved onlythis past May of 2004, AND the history of the vanity numbersince it is going unused, at least on the web site. Hmmmm...

There are vanity phone number resellers online that actuallyspecialize in providing 800 numbers with matching domain namefor those seeking the consistent branding for their business.Clearly this is simply a marketing ploy by savvy 800 numbervendors, as those domains may be full of hyphens and may costmore than they should due to the perception of value-added.

An interesting aspect to toll free numbers as domain names isthat of 1-800 copyright and trademarks. Take for example, thewell known flower retailer 1-800-FLOWERS.com where they useboth the domain name and the toll free number. Both are copy-righted and trademarked names and essential to the business.

Legal precedent allows trademark owners to confiscate domainsfrom "cybersquatters" who buy domain names containing trade-marked or copyrighted words and phrases hoping to sell thatdomain back to the trademark holder. But it is less clear anissue when it comes to descriptive toll free and vanity phonenumbers. How about 1-800-PINDROP.com - which you would thinkwould be registered to Sprint Communications? Curiously, asof October of 2004, this domain was available. What do theyuse? www.pindrop.com (without the 1-800) goes to Sprint.com.

It appears there are wide inconsistencies in using toll free800 phone numbers as domain names but they can be memorable,which is one measure of a good domain name. They also aren'tlimiting as to word length. I've always felt it's a bit oddto type in 1800keywordphrase.com as a domain name, but onlybecause there is no hyphen in it. 1800 looks like eighteenhundred and is just as strange as typing 247 for domains asa suggestion they are always open, more often seen as 24/7,but domain names can't have that slash mark in them.

As a matter of fact, I've always disliked numbers of anykind in domain names - especially those using numbers inplace of the words "to" (up2me.com)& "for" (good4you.com)But, as owner of http://website101.com I'm at odds with thedislike for numbers in domain names. Still, it works betterthan 1800website.com or 1-800-website.com, both owned byVerio Web Hosting and both purchased in August of 1996, butneither have web sites configured at those addresses. Theymust not have been a worthwhile domains, yet they keep them.

If it offers you another option for a memorable web address,800 number domains may be worth considering.

Mike Valentine operates WebSite101 domain name tutorialhttp://WebSite101.com/Domain_Name/Free domain lookup tool to find out who owns domain names athttp://website101.com/Domain_Name/Domain-WHOIS-database.htmlThis article written for 800 Numbers Toll Freehttp://800numberstollfree.com/toll-free-800-number-index.htm